As digital transformation accelerates across industries, automation has emerged as a critical enabler for businesses looking to streamline operations, reduce costs, and maintain competitiveness. But implementing automation is not just about deploying technology; it is about fostering a mindset and culture that embraces automation at every level of the organisation. A strong organisational culture is critical to the success of any technology transformation projects, including the adoption of automation. Culture helps align technology with business goals, build trust and buy-in, and help foster continuous learning and innovation. It also helps cross-functional teams work together whilst sustaining long-term adoption. In our experience managing Robotic Process Automation (RPA) projects within the financial services industry, we have seen firsthand how crucial it is to create a strong automation culture. However, the principles we have learnt apply to other industries as well, such as manufacturing, healthcare, retail, and telecommunications. It’s not enough to install bots or AI systems; the real success comes from aligning people, processes, and technology with a shared vision of efficiency and innovation. This report explores the best practices that we believe are essential for building a culture of automation in any organisation.