Nigeria’s Digital Economy: 7 Major Growth Drivers for 2022

Nigeria must think big on digital development. As of October 2021, the country had 140 million active internet subscribers, generating millions of interactions between humans and machines. As the pandemic lingered, governance across all levels was facilitated by digital platforms even as corporates relied on digital platforms for customer acquisition, service delivery, stakeholder engagement, recruitment, inventory management, amongst other operational and strategic tasks. Small businesses increasingly embraced e-commerce platforms such as Konga, and Jumia, as well as social media as major distribution channels in addition to online digital payments. The social distancing restriction had 50 million smartphone users in Nigeria embrace e-banking, e-entertainment, e-protest, e-commerce, e-learning, e-health, and other ‘e’ activities. Indeed, the pandemic accelerated the digitization culture at an unimaginable pace, providing a quick glimpse into the digital economy that is coming in the years ahead.


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